Amazon Go

What is Amazon Go, where is it, & how does it work? Amazon has finally opened its Amazon Go store. Situated in Seattle, it gives you the option to buy your goods from Amazon in person rather than through Amazon.com. However, unlike other physical shops, it doesn’t have any registers. You simply walk in, pick […]

AI and AR based apps to aid micro lending

Global tech major Accenture today said it has developed artificial intelligence (AI) and augmented reality (AR)-based applications to aid the microlending sector. Those include a multi-lingual chatbot which will help potential borrowers ‘read’ contents of a brochure before availing a loan, the company said in a statement. The borrower can hold the smartphone over the […]

Neuromarketing

Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; […]

Blockchain tech could help prevent frauds

The adoption of blockchain by India’s banks could help avert frauds such as the one at Punjab National Bank as the disaggregated and transparent nature of the technology, which updates information across all users simultaneously, would have ensured that various officials would have instantly been alerted to the creation of the letters of undertaking (LoUs), […]