{"id":888,"date":"2018-03-08T04:38:25","date_gmt":"2018-03-08T04:38:25","guid":{"rendered":"http:\/\/www.gsbmail.in\/cyber\/?p=888"},"modified":"2018-04-07T04:47:03","modified_gmt":"2018-04-07T04:47:03","slug":"neuromarketing","status":"publish","type":"post","link":"http:\/\/cms.gsb.ac.in\/cyber\/?p=888","title":{"rendered":"Neuromarketing"},"content":{"rendered":"<figure class=\"hover1\">\n<img src=\"http:\/\/www.gsbmail.in\/cyber\/wp-content\/uploads\/2018\/04\/maxresdefault-776x310.jpg\" class=\"img-responsive\"><br \/>\n<\/figure>\n<p>Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject\u2019s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; hence, this data may be more revealing than self-reporting on surveys, in focus groups, etc.<br \/>\nNeuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain\u2019s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it\u2026<br \/>\nMarketing analysts will use neuromarketing to better measure a consumer\u2019s preference, as the verbal response given to the question \u201cDo you like this product?\u201d may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain\u2019s response.<br \/>\nNeuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject\u2019s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/posts\/888"}],"collection":[{"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=888"}],"version-history":[{"count":4,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":893,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=\/wp\/v2\/posts\/888\/revisions\/893"}],"wp:attachment":[{"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cms.gsb.ac.in\/cyber\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}