GSB Online eBook Library | Sandra Meister (auth.) Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer 2012

Sandra Meister (auth.) Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer 2012

Sandra Meister (auth.) Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer 2012

Published: Mar 28, 2012