Consumer Behaviour and Advertising Management The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising This book also expand the 5Ms of advertising besides dealing with promotional tools ethical and social issues. They are also illustrated with case studies. is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET.