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TheLeadersHandbookMakingThingsHappenGettingThingsDone

TheLeadersHandboo[..]

handbook-of-brand[..]

Philip Kotler B2B Brand Management

Index

Index

9781576753279.pdf

9781576753279.pdf

Kevin M. Ryan, Rob Spider Graham (auth.)-Taking Down Goliath Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power-Palgrave Macmillan US (2014)

Kevin M. Ryan, Rob Spider Graham (auth.)-Taking Down Goliath ...

Laurent Florès (auth.)-How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success-Palgrave Macmillan UK (2014)

Laurent Florès (auth.)-How to Measure Digital Marketing Metrics ...

Title

Title

0195189779.pdf

0195189779.pdf

assembled.pdf

assembled.pdf

Martha C. Nussbaum-Upheavals of Thought The Intelligence of Emotions-Cambridge University Press (2003)

Martha C. Nussbaum-Upheavals of Thought The Intelligence of ...

Business-to-business brand management: Theory, research and ...

(Knock Your Socks Off Series) Performance Research Associates-Delivering Knock Your Socks Off Service-AMACOM (2006)

(Knock Your Socks Off Series) Performance Research Associates-Delive[..] ...

Renee Evenson-Customer Service Training 101 Quick and Easy Techniques That Get Great Results-AMACOM (2010)

Renee Evenson-Customer Service Training 101 Quick and Easy Techniques ...

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

Glenn J. Myatt, Wayne P. Johnson-Making Sense of Data II A Practical Guide to Data Visualization, Advanced Data Mining Methods, and Applications-Wiley (2009)

Glenn J. Myatt, Wayne P. Johnson-Making Sense of Data II A Practical ...

(Wiley Finance) James M. Kocis, James C. Bachman IV, Austin M. Long III, Craig J. Nickels-Inside Private Equity The Professional Investor's Handbook-Wiley (2009)

(Wiley Finance) James M. Kocis, James C. Bachman IV, Austin ...

Thom Braun-Philosophy of Branding Great Philosophers Think Brands-Kogan Page (2004)

Thom Braun-Philosophy of Branding Great Philosophers Think Brands-Kogan ...

Ben Griffith-Marketing Automation with Eloqua-Packt Publishing (2013)

Ben Griffith-Marketing Automation with Eloqua-Packt Publishing ...

Jeff LeSueur-Marketing Automation Practical Steps to More Effective Direct Marketing (Wiley and SAS Business Series) (2007)

Jeff LeSueur-Marketing Automation Practical Steps to More Effective ...

Cindy Krum-Mobile Marketing Finding Your Customers No Matter Where They Are (2010)

Cindy Krum-Mobile Marketing Finding Your Customers No Matter ...

(MIT Press essential knowledge series) Daren C Brabham-Crowdsourcing-The MIT Press (2013)

(MIT Press essential knowledge series) Daren C Brabham-Crowdsour[..] ...

Oreilly - The Social Media Marketing Book (2009) (ATTiCA)

Oreilly - The Social Media Marketing Book (2009) (ATTiCA)

0137081340.pdf

0137081340.pdf

Brian Halligan, Dharmesh Shah-Inbound Marketing Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)-Wiley (2009)

Brian Halligan, Dharmesh Shah-Inbound Marketing Get Found Using ...

Clive Cazeaux-The Continental Aesthetics Reader-Routledge (2000)

Clive Cazeaux-The Continental Aesthetics Reader-Routledge (2000)

Jay Greene-Design Is How It Works How the Smartest Companies Turn Products into Icons-Portfolio Hardcover (2010)

Jay Greene-Design Is How It Works How the Smartest Companies ...

Prof. Dr. Andreas Meier, Dr. Henrik Stormer (auth.)-eBusiness & eCommerce Managing the Digital Value Chain-Springer Berlin Heidelberg (2009)

Prof. Dr. Andreas Meier, Dr. Henrik Stormer (auth.)-eBusiness ...

LeSueur L. -Marketing Automation Practical Steps to More Effective Direct Marketing (2007)

LeSueur L. -Marketing Automation Practical Steps to More Effective ...

(ASSER International Sports Law Series) Andre M. Louw (auth.)-Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events-T.M.C. Asser Press (

(ASSER International Sports Law Series) Andre M. Louw (auth.)-Ambush ...

Daniel C. Funk-Consumer Behaviour in Sport and Events Marketing Action (Sports Marketing)-Butterworth-Heinemann (2008)

Daniel C. Funk-Consumer Behaviour in Sport and Events Marketing ...

Leonard H. Hoyle-Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) (2002)

Leonard H. Hoyle-Event Marketing How to Successfully Promote ...

(Scott Foresman Assembly Language Programming Series) Michael Dunmore-Inside-Out Marketing How to Create an Internal Marketing Strategy-Kogan Page (2003)

(Scott Foresman Assembly Language Programming Series) Michael ...

Joe Marconi-Reputation Marketing (2001)

Joe Marconi-Reputation Marketing (2001)

Kim Dushinski-The Mobile Marketing Handbook A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns-Information Today, Inc. (2009)

Kim Dushinski-The Mobile Marketing Handbook A Step-by-Step Guide ...

9781857885644.pdf

9781857885644.pdf

Alan Tapp-Principles of Direct Database & Digital Marketing-Pearson Education Limited (2014)

Alan Tapp-Principles of Direct Database & Digital Marketing-Pearson ...

Russell Lawson The PR Buzz Factor How Using Public Relations Can Boost Your Business 2006

Russell Lawson The PR Buzz Factor How Using Public Relations ...

Richard Edelman, Christopher P.A. Komisarjevsky,et alThe Art of Public Relations 2001

Richard Edelman, Christopher P.A. Komisarjevsky,et alThe Art ...

Max Sutherland Advertising and the Mind of the Consumer 2009

Max Sutherland Advertising and the Mind of the Consumer 2009

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing on Capabilities The New Rules of Corporate Strategy 1992

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing ...

Stuart L. Hart, Al Gore Capitalism at the Crossroads Aligning Business, Earth, and Humanity 2007

Stuart L. Hart, Al Gore Capitalism at the Crossroads Aligning ...

Robert Mittelstaedt Will Your Next Mistake Be Fatal Avoiding the Chain of Mistakes That Can Destroy Your Organization 2004

Robert Mittelstaedt Will Your Next Mistake Be Fatal Avoiding ...

Steve Hoch, Howard Kunreuther, Robert Gunther Wharton on Making Decisions 2001

Steve Hoch, Howard Kunreuther, Robert Gunther Wharton on Making ...

0768668778.pdf

0768668778.pdf

Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...

Hubert Gatignon, John R. Kimberly, Robert E. Gunther The INSEAD-Wharton Alliance on Globalizing Strategies for Building Successful Global Businesses 2004

Hubert Gatignon, John R. Kimberly, Robert E. Gunther The INSEAD-Wharton ...

0071591354.pdf

0071591354.pdf

Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for Technology The Economics of Innovation and Corporate Strategy 2001

Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for ...

The Boston Consulting Group

The Boston Consulting Group

Lawrence Friedman Go To Market Strategy Advanced Techniques and Tools for Selling More Products to More Customers More Profitably 2002

Lawrence Friedman Go To Market Strategy Advanced Techniques ...

Charles A. Ingene, Mark E. Parry Mathematical Models of Distribution Channels International Series in Quantitative Marketing 2004

Charles A. Ingene, Mark E. Parry Mathematical Models of Distribution ...

Ranjay Gulati, Mohanbir Sawhney, Anthony Paoni Kellogg on Technology and Innovation 2002

Ranjay Gulati, Mohanbir Sawhney, Anthony Paoni Kellogg on Technology ...

Robert S. Kaplan, David P. Norton The Balanced Scorecard Translating Strategy into Action 1996

Robert S. Kaplan, David P. Norton The Balanced Scorecard Translating ...

Marshall W Meyer Rethinking performance measurement beyond the balanced scorecard 2002

Marshall W Meyer Rethinking performance measurement beyond the ...

Dale Furtwengler Pricing for Profit How to Command Higher Prices for Your Products and Services 2009

Dale Furtwengler Pricing for Profit How to Command Higher Prices ...

Richard B. McKenzie Why Popcorn Costs So Much at the Movies And Other Pricing Puzzles 2008

Richard B. McKenzie Why Popcorn Costs So Much at the Movies ...

Bryan K Orme Getting Started with Conjoint Analysis Strategies for Product Design and Pricing Research 2009

Bryan K Orme Getting Started with Conjoint Analysis Strategies ...

Holden R., Burton M. Pricing With Confidence 10 Ways to Stop Leaving Money on the Table 2008

Holden R., Burton M. Pricing With Confidence 10 Ways to Stop ...

Thomas Nagle Author, John Hogan Author, Joseph Zale Author Strategy and Tactics of Pricing, The 5th Edition 2009

Thomas Nagle Author, John Hogan Author, Joseph Zale Author Strategy ...