Passion Branding: Harnessing the Power of Emotion to Build Strong ...
Neill Duffy, Jo Hooper
The Many Facets of Leadership
Goldsmith, Marshall
The Undercover Economist Strikes Back
Tim Harford
Brand Attachment : Constructs, Consequences and Causes
Park, C. Whan.; MacInnis, Deborah J.; Priester, Joseph R.
Screw It, Let's Do It
Richard Branson