Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Beyond the Brand--Why Engaging the Right Customers is Essential ...
by John Winsor
Ingredient Branding: Making the Invisible Visible
Philip Kotler, Waldemar Pfoertsch
The Effective Manager
Mark Horstman
Transparency: how leaders create a culture of candor
Warren G. Bennis, Daniel Goleman, James O'Toole, Patricia Ward ...