Design Like Apple
John Edson
Designing Brand Identity: An Essential Guide for the Whole Branding ...
Alina Wheeler
Value Proposition Design
Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, ...
Inside the Tornado: Strategies for Developing, Leveraging, and ...
Geoffrey A. Moore
Data Driven Design: How Today's Product Designer Approaches ...
Harris, Phillip A.