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Managing in a Downturn (Financial Times Series) (2009, Financial ...
Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...
by Karen Post
Integrated Brand Marketing and Measuring Returns
Philip J. Kitchen
The Why of Work: How Great Leaders Build Abundant Organizations ...
Dave Ulrich, Wendy Ulrich
The 22 Immutable Laws of Branding
Al Ries; Laura Ries