Review of Marketing Research
Malhotra, Naresh K.
The Big Book of Concepts
Gregory L. Murphy
Marcus Buckingham, curt coffman First, Break All The Rules
What The World Greatest Managers Do Differently 1999
Strategic Marketing: Planning and Control, Third Edition
Graeme Drummond, John Ensor, Ruth Ashford
Discovering Statistics Using SPSS (Introducing Statistical Method)
Andy Field