Max Sutherland Advertising and the Mind of the Consumer 2009
Unknown
Data Warehousing in the Age of Big Data
Krish Krishnan
inGenius
Tina Seelig
Marcos Ormeno Managing Corporate Brands A new approach to corporate ...
Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Moment of Truth
Bauer, Andreas.
The Myth of Too Big to Fail
Imad A. Moosa