DAlessandro D.F. Brand Warfare 10 Rules for Building the Killer ...
Unknown
Emotion and Reason in Consumer Behavior
Chaudhuri, Arjun.
Introductory Business Statistics
The NEW RULES of MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE ...
DAVID MEERMAN SCOTT
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate