mth_november12.pdf
Pavan
Promiscuous Customers: Invisible Brands, Delivering Value in ...
Michael Bayler & David Stoughton
Brand Attachment : Constructs, Consequences and Causes
Park, C. Whan.; MacInnis, Deborah J.; Priester, Joseph R.
Celebrity Tantrums!: The Official Dirt
Lisa Brandt
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate