Ethics of Big Data
Kord Davis & Doug Patterson
HBR 10 must reads
Unknown
Sean Nixon Advertising Cultures Gender, Commerce, Creativity ...
Kellogg on Branding
Alice M. Tybout & Tim Calkins & Philip Kotler
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter