The Other Side of Innovation: Solving the Execution Challenge
Govindarajan, Vijay; Trimble, Chris
Passion Branding: Harnessing the Power of Emotion to Build Strong ...
Neill Duffy, Jo Hooper
Value Proposition Design
Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, ...
The Global Corporate Brand Book
Michael Morley
The Big Book of Conflict Resolution Games: Quick, Effective ...
Mary Scannell