Virtual Social Identity and Consumer Behavior
Wood, Natalie T.; Solomon, Michael R.
Daniel C. Funk-Consumer Behaviour in Sport and Events Marketing ...
Unknown
The Future of the Multinational Company
Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini
Digital Marketing Management: A Handbook for the Current (or ...
Debra Zahay & PhD