Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...
by Karen Post
Crossing the Chasm : Marketing and Selling High-tech Products ...
Moore, Geoffrey A.; McKenna, Regis.
Branded Customer Service--The New Competitive Edge @Team LiB
by Janelle Barlow & Paul Stewart
Leslie de Chernatony From Brand Vision to Brand Evaluation, ...
Unknown
The 22 Immutable Laws of Branding
Al Ries; Laura Ries