Rebuilding Brand America
Martin & Dick.
Applied Corporate Finance
Aswath Damodaran
Passion Branding: Harnessing the Power of Emotion to Build Strong ...
Neill Duffy, Jo Hooper
Thom Braun-Philosophy of Branding Great Philosophers Think Brands-Kogan ...
Unknown
Screw It, Let's Do It
Richard Branson
The 22 Immutable Laws of Branding
Al Ries; Laura Ries