MalhotraText.indb
Review of Marketing Research (3)-Emerald Group Publishing Limited ...
Passion Branding: Harnessing the Power of Emotion to Build Strong ...
Neill Duffy, Jo Hooper
Andrew Bevan Editor, David Wengrow Editor Cultures of Commodity ...
Unknown
Designing Brand Identity: An Essential Guide for the Whole Branding ...
Alina Wheeler
Moment of Truth
Bauer, Andreas.
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
The Myth of Too Big to Fail
Imad A. Moosa