George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing ...
Unknown
Brand Relevance: Making Competitors Irrelevant
David A. Aaker
Data Warehousing in the Age of Big Data
Krish Krishnan
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate