M1601 - SCHMITT TEXT.qxd
Phil's G4
Surprise!: The Secret to Customer Loyalty in the Service Sector
Vincent P. Magnini
Thinking: The New Science of Decision-Making, Problem-Solving, ...
John Brockman
The Luxury Strategy
Kapferer, Jean-Noel.; Bastien, Vincent
Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
The Myth of Too Big to Fail
Imad A. Moosa