Brand Immortality: How Brands Can Live Long and Prosper
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Machine Learning in Action
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Selling the Invisible
Beckwith, Harry
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Unknown
Screw It, Let's Do It
Richard Branson
Big Data: A Revolution That Will Transform How We Live, Work, ...
Viktor Mayer-Schonberger & Kenneth Cukier
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Fixed Income Securities
Bruce Tuckman & Angel Serrat
The Leader's Checklist: 15 Mission-Critical Principles
Michael Useem