(Review of marketing research, v. 7) Naresh K Malhotra
Review of marketing research Volume 7-Emerald (2010)
Start With Why
Simon Sinek
Value Proposition Design
Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, ...
Marcos Ormeno Managing Corporate Brands A new approach to corporate ...
Unknown
Be Your Own Brand
McNally, David.,Speak, Karl D.