Philip Kotler Waldemar Pfoertsch Ines Michi B2B brand management ...
Unknown
HBR 10 must reads
Warren G. Bennis, Robert J. Thomas Geeks and Geezers 2002
Playing to Win_ How Strategy Really Works
Lafley, A.G. & Martin, Roger L.
Robert's Rules of Innovation: A 10-Step Program for Corporate ...
Robert F. Brands, Martin J. Kleinman