From Products to Services
Laurie Young
Banker's Guide to New Small Business Finance
Charles H. Green
The Decision Book
Tschäppeler, Roman & Krogerus, Mikael
Marketing Plans for Services
McDonald, Malcolm, Frow, Pennie, Payne, Adrian
Human Factors and Ergonomics in Consumer Product Design
Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar