handbook-of-brand[..]
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Sebastian Klapdor (auth.) Effectiveness of Online Marketing ...
Brand Rewired: Connecting Branding, Creativity, and Intellectual ...
Anne H. Chasser, Jennifer C. Wolfe
Teresa da Silva Lopes Global Brands The Evolution of Multinationals ...
Digital Marketing Management: A Handbook for the Current (or ...
Debra Zahay & PhD