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Marcos Ormeno Managing Corporate Brands A new approach to corporate communication 2007

Marcos Ormeno Managing Corporate Brands A new approach to corporate ...

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The Fortune at the Bottom of the Pyramid

The Fortune at the Bottom of the Pyramid

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Sandra Meister (auth.) Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer 2012

Sandra Meister (auth.) Brand Communities for Fast Moving Consumer ...

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Transparency: how leaders create a culture of candor

Transparency: how leaders create a culture of candor

Warren G. Bennis, Daniel Goleman, James O'Toole, Patricia Ward ...

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