The Analytics Revolution
Bill Franks
PROS_A01.qxd
dam
The NEW RULES of MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE ...
DAVID MEERMAN SCOTT
Designing Brand Identity: An Essential Guide for the Whole Branding ...
Alina Wheeler
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras