Kevin Wilson, Jennifer Wauson The AMA Handbook of Business Writing ...
Unknown
Prof. Dr. Andreas Meier, Dr. Henrik Stormer (auth.)-eBusiness ...
Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...
by Karen Post
Brand Relevance: Making Competitors Irrelevant
David A. Aaker
The 22 Immutable Laws of Branding
Al Ries; Laura Ries