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Digital Marketing Management: A Handbook for the Current (or Future) CEO

Digital Marketing Management: A Handbook for the Current (or ...

Debra Zahay & PhD

Thom Braun-Philosophy of Branding Great Philosophers Think Brands-Kogan Page (2004)

Thom Braun-Philosophy of Branding Great Philosophers Think Brands-Kogan ...

Unknown

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

Unknown

Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette (auth.) Storytelling Branding in Practice 2010

Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette ...

Unknown

Category: Economics

Brand Management: Research, theory and practice

Brand Management: Research, theory and practice

Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

Public Relations Cases: International Perspectives

Public Relations Cases: International Perspectives

Danny Moss & Barbara DeSanto (edt)

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing

Revealing the Corporation: Perspectives on Identity, Image, ...

John M.T.Balmer & Stephen A.Greyser

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