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Andre M. Louw (auth.) Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events 2012

Andre M. Louw (auth.) Ambush Marketing & the Mega-Event Monopoly ...

Unknown

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing

Revealing the Corporation: Perspectives on Identity, Image, ...

John M.T.Balmer & Stephen A.Greyser

Philip Kotler B2B Brand Management

Philip Kotler B2B Brand Management

Unknown

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Does It Work?: 10 Principles for Delivering True Business Value ...

Shane Atchison & Jason Burby

Category: Advertising & Promotion

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

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