00Cagan_FM.qxd
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Brands.That.Rock.[..]
Roger Blackwell & Tina Stephan
AUDIENCE
Rohrs, Jeffrey K.
The Innovator's Dilemma
josip
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter