The Decision Book
Tschäppeler, Roman & Krogerus, Mikael
Title
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Crossing the Chasm : Marketing and Selling High-tech Products ...
Moore, Geoffrey A.; McKenna, Regis.
Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter