Long Tail : Why the Future of Business Is Selling Less of More
Chris Anderson
Passion Branding: Harnessing the Power of Emotion to Build Strong ...
Neill Duffy, Jo Hooper
The Price of Inequality: How Today's Divided Society Endangers ...
Joseph E. Stiglitz
Brand for Talent: Eight Essentials to Make Your Talent as Famous ...
Mark Schumann, Libby Sartain
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Public Relations Cases: International Perspectives
Danny Moss & Barbara DeSanto (edt)
Revealing the Corporation: Perspectives on Identity, Image, ...
John M.T.Balmer & Stephen A.Greyser