mth_november12.pdf
Pavan
Managing Brand Equity
David A. Aaker
Fortune The Greatest Business Decisions of All Time: How Apple, ...
Harnish, Verne & Collins, Jim & Editors of Fortune Magazine
The Pirate Inside: Building a Challenger Brand Culture Within ...
Adam Morgan
Guerrilla Marketing Goes Green: Winning Strategies to Improve ...
Levinson, Jay Conrad & Horowitz, Shel