Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
Joseph E. Stiglitz Globalization and its discontents 2002
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Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch