Ingredient Branding: Making the Invisible Visible
Philip Kotler, Waldemar Pfoertsch
Brand Relevance: Making Competitors Irrelevant
David A. Aaker
The Business of Brands
Jon Miller, David Muir
Hit Makers
Derek Thompson
Blue Ocean Shift: Beyond Competing Proven Steps to Inspire Confidence ...
Kim, W. Chan & Mauborgne, Renee