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One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Marketing in the Round: How to Develop an Integrated Marketing ...

Gini Dietrich; Geoff Livingston

The Pirate Inside: Building a Challenger Brand Culture Within ...

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing on Capabilities The New Rules of Corporate Strategy 1992

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing ...

Category: Brand Name Products - Marketing

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries