HBR 10 must reads
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The Ultimate Question 2.0: How Net Promoter Companies Thrive ...
Reichheld, Fred & Markey, Rob
Get Scrappy: Smarter Digital Marketing for Businesses Big and ...
Nick WESTERGAARD
Michael E. Porter Competitive Strategy Techniques for Analyzing ...
The Leader's Checklist: 15 Mission-Critical Principles
Michael Useem
Screw It, Let's Do It
Richard Branson
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Big Data: A Revolution That Will Transform How We Live, Work, ...
Viktor Mayer-Schonberger & Kenneth Cukier