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Philip Kotler Waldemar Pfoertsch Ines Michi B2B brand management 2006

Philip Kotler Waldemar Pfoertsch Ines Michi B2B brand management ...

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Sandra Meister (auth.) Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer 2012

Sandra Meister (auth.) Brand Communities for Fast Moving Consumer ...

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Pricing for Profitability : Activity-based Pricing for Competitive Advantage

Pricing for Profitability : Activity-based Pricing for Competitive ...

John L. Daly

The Ultimate Business Library: 50 books that made Management

The Ultimate Business Library: 50 books that made Management

Stuart Crainer

Category: 9781403996633

The Global Corporate Brand Book

The Global Corporate Brand Book

Michael Morley

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