Operations research applications by A. Ravi Ravindran (z-lib.org)
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Review of Marketing Research
Malhotra, Naresh K.
Brand Relevance: Making Competitors Irrelevant
David A. Aaker
Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter ...
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate