Brand Relevance: Making Competitors Irrelevant
David A. Aaker
Hug Your Haters
Jay Baer
Blue Ocean Shift: Beyond Competing Proven Steps to Inspire Confidence ...
Kim, W. Chan & Mauborgne, Renee
Brands of Faith: Marketing Religion in a Commercial Age
Mara Einstein
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate