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THE BRAND GLOSSARY

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!

How To Make Maximum Money With Minimum Customers: 21 Proven ...

David Meerman Scott-The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly-Wiley (2007)

David Meerman Scott-The New Rules of Marketing and PR How to ...

Category: 0749441089

Media Monoliths: How Great Media Brands Thrive and Survive

Media Monoliths: How Great Media Brands Thrive and Survive