Operations research applications by A. Ravi Ravindran (z-lib.org)
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12409_Jaffe_3p_ff[..]
Wiley - Data-Driven Marketing (2010) (ATTiCA)
Brand Portfolio Strategy
David A. Aaker
Big Data: A Revolution That Will Transform How We Live, Work, ...
Viktor Mayer-Schonberger & Kenneth Cukier