refbook.bk
James Rumbaugh
THE BRAND GLOSSARY
Jeff Swystun
Owning Up: The 14 Questions Every Board Member Needs to Ask.
Ram Charan
Winning the Profit Game
Docters, Robert G.
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Public Relations Cases: International Perspectives
Danny Moss & Barbara DeSanto (edt)
Revealing the Corporation: Perspectives on Identity, Image, ...
John M.T.Balmer & Stephen A.Greyser