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D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

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Michael Minelli, Michele Chambers, Ambiga Dhiraj(auth.) Big Data, Big Analytics Emerging Business Intelligence and Analytic Trends for Today's Businesses

Michael Minelli, Michele Chambers, Ambiga Dhiraj(auth.) Big ...

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Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive ...

Jim Collins & Morten T. Hansen

Management Information Systems: Managing the Digital Firm, Global Edition, 17ed

Management Information Systems: Managing the Digital Firm, Global ...

Kenneth C. Laudon, Jane P. Laudon & Jane P. Laudon

Category: 330

Brand Immortality: How Brands Can Live Long and Prosper

Brand Immortality: How Brands Can Live Long and Prosper

Hamish Pringle & Peter Field

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