Brands.That.Rock.[..]
Roger Blackwell & Tina Stephan
Cause Marketing : Build Your Image and Bottom Line Through Socially ...
Marconi, Joe.
The Future of the Multinational Company
Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides
(Review of marketing research, v. 7) Naresh K Malhotra
Review of marketing research Volume 7-Emerald (2010)
Screw It, Let's Do It
Richard Branson