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Business Statistics

Business Statistics

S.C. Gupta & Indra Gupta

Harvard Business Review on Marketing

Harvard Business Review on Marketing

Michael Minelli, Michele Chambers, Ambiga Dhiraj(auth.) Big Data, Big Analytics Emerging Business Intelligence and Analytic Trends for Today's Businesses

Michael Minelli, Michele Chambers, Ambiga Dhiraj(auth.) Big ...

The Brutal Truth About Asian Branding and How to Break the Vicious Cycle

The Brutal Truth About Asian Branding and How to Break the Vicious ...

Baladi, Joseph.

Category: The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising

Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management