Andre M. Louw (auth.) Ambush Marketing & the Mega-Event Monopoly ...
Unknown
Contagious Why Things Catch On
Jonah Berger
Robert's Rules of Innovation: A 10-Step Program for Corporate ...
Robert F. Brands, Martin J. Kleinman
Digital Marketing Management: A Handbook for the Current (or ...
Debra Zahay & PhD
Statistical Modeling and Analysis for Database Marketing: Effective ...
Bruce Ratner