BRAND AGAINST THE MACHINE
Morgan, John
The Future of the Multinational Company
Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides
The Art of Digital Branding
Ian Cocoran
Cloke.ffirs
Stan Shoptaugh
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras